2025: Fewer Projects, Bigger Results (and Meet Pancho!) 🐕

Hola!

It’s been a while since I last wrote. These past two months, I’ve been focused on planning what this year will look like, wrapping up projects carried over from last year, and, most importantly, enjoying time with our new pup, Pancho.

I want to share some key decisions I’ve made for 2025:

1. Less is more.

At the agency, we’re shifting to focus on one client at a time, one month at a time. This way, we can give them our full attention and deliver exceptional results. Before, juggling multiple projects led to good work—but now, the goal is extraordinary.

2. Making space.

I’m stepping away from Sexto Abismo, the gin brand I was involved with in Mexico. Why? I barely drink anymore, and I want to focus my time on what excites me the most. These past months working on Atla* Branding Agency have been amazing, and I’m doubling down on that.

Focus is everything.
Fewer distractions, better results.

What decisions are you making to start 2025 strong?

Talk soon,
José.