Why Does Your Brand Exist?

Hola!⚡️ It's Monday morning, and before we dive in, let's tackle something important: Do you know why you do what you do? I'm not trying to get all deep on you, but beyond the obvious money stuff—which, let's be real, is a big motivator—what drives you to bring your A-game every day?

Okay, enough with the existential talk, especially on a Monday. Let's kickstart the week!

1. Branding Insight — Your Brand's Purpose

What is purpose? It's like a North Star. A compass. A reason for being. These are all common answers to that question. What your mediocre AI tool will tell you. According to popular belief, purpose is the driving force that gets you out of bed in the morning and keeps you pushing forward. It's the reason behind what you do. So, what gets you out of bed?

So, bringing it back to your brand, does it exist for more than just making money? Because if not, what's the point? Money shouldn't be the only goal; rather, it should be a result of something deeper, but not the purpose itself.

You could say a pivotal moment in this "Era of purpose" for brands was Larry Fink's (BlackRock CEO) 2018 letter to investors, titled "A Sense of Purpose." In that letter, Fink stated that "without a sense of purpose, no company, whether public or private, can achieve its full potential" because "public expectations of your company have never been greater" and "society demands that companies, both public and private, serve a public purpose."

If any of this resonated with you or sparked some thoughts, I think we're on the right track. Think about it before you hit the hay.

Are you looking for your brand's purpose or do you just want to keep talking about this?

2. Tool of the Week - Folk

If your headache is keeping track of all your leads and you haven't considered using a CRM or the one you're using isn't quite cutting it, give something good a try!

Folk is a CRM that works for you, not the other way around. It's intuitive, customizable, and equipped with AI to help you easily build stronger relationships with your prospects. Plus, Folk centralizes and syncs all your contacts and interactions in one place because context is key.

We use it regularly to properly track the progress of each lead that comes to us at Atla and WeLovedaily.

If you're already using and loving a CRM, we'd greatly appreciate it if you could share your recommendation with us.

3. Portfolio Spotlight - Torre Avancer

Torre Avancer is an award-winning building designed to resemble the environment and minerals of San Luis Potosí. Its design comes with a powerful message: to bring back the industry to this city, to be a place where companies and their collaborators can develop, but also to become a space for new ideas, art, music, food, and culture. 

First, it was the building, then it came the brand, so the challenge for Torre Avancer was to reflect the exceptional architectural design. We not only did the logo, but also the whole iconography for the tower. The idea was to follow the same minimalism and regionalism that can be seen in every corner of Torre Avancer and to come up with something that can adapt to the many companies and events that this space is meant to hold.

The result is a simple but powerful brand that resembles everything that Torre Avancer seeks to be: a space for ideas, hard work, and culture, putting everything that this city has to offer in the middle and being flexible enough to be serious when it has to be serious but also fun, relaxed, and close when the occasion allows it.

Want to see more?

4. Q&A/ Ask me anything

Ashley: I operate a sunglasses brand, but I feel like we're not fully getting across who we are. What visual elements work best for showcasing my brand's identity?

Visual elements play a crucial role in conveying the identity of your brand. When it comes to sunglasses, think about how colors, shapes, and design elements reflect the personality and values of your brand. Consider using distinctive color palettes that resonate with your target audience and evoke the mood or vibe you want to be associated with your brand.

It's about creating a cohesive visual language that authentically represents who you are as a brand and resonates with your customers. If you need further assistance or guidance, feel free to reach out! 🤜🏽⚡️🤛🏽

We've reached the end of today. Are you all set to kick off the week with inspiration (and purpose)? See you next Monday?

Catch you later, José. ⚡️

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