Everyone in your industry looks the same... how to make your brand different?

Hola!

First off, a big welcome to the 29 new subscribers who just joined! Glad to have you here.

Let’s get into it.

If your industry feels like a sea of sameness, blending in is the fastest way to disappear. The brands that win aren’t just better—they’re different.

So, how do you stand out when everyone looks, sounds, and sells the same way?

3 Ways to Instantly Differentiate Your Brand:

1️⃣ Own a Unique Angle – Like Guinness 🍺
Instead of competing with other beers on taste or price, Guinness focused on what made them different: their slow pour, dark color, and rich history. While most beer brands push “refreshing” and “light,” Guinness leans into depth, craftsmanship, and patience. The result? An iconic brand that owns its niche.

2️⃣ Create a Signature Experience – Like Fujifilm 📸
When digital cameras took over, Kodak died. But Fujifilm didn’t just survive—they thrived by doubling down on nostalgia. They didn’t compete with high-tech cameras; they made instant photography fun and aesthetic, turning Instax into a lifestyle product. They didn’t chase the trend—they created a new experience.

3️⃣ Be Unapologetically You – Like Liquid Death 💀
It’s just canned water. But Liquid Death turned bottled water into a rebellious brand by marketing it like a heavy metal energy drink. Instead of the usual “fresh, pure, clean” messaging, they went full punk rock—with a wild, irreverent voice. Now, they’re everywhere, proving that bold branding beats playing it safe.

If your brand looks like everyone else, your audience has no reason to choose you. Different wins. Safe loses.

Until next week,
José.