Your Hidden Ace in the Deck

Lately, I've been pondering an idea: The value we give to our products and services can be perceived differently—fair, high, or too low—depending on the story we tell them.

Surprisingly, many great products out there aren't telling a compelling story that resonates with their audience; they're leaving the power of storytelling on the table. By offering a glimpse behind the scenes of our products, services, or art, we can amplify the perceived value for others.

Just thinking about that...
Ready for this week's newsletter? Let's do it!

1. Branding Insight — The Key of Storytelling

Sure, heard about storytelling countless times and its immense potential. Everyone has their own techniques and even their own tricks up their sleeves.

Here's the kicker—these stories gotta be real. No fairy tales or make-believe here; authenticity is key.

Your brand, every bit of it, should narrate a story—a story that resonates with your audience and strengthens your identity. Storytelling? It's become the backbone of brand architecture, weaving tales that align your company's values with what your audience cares about. These stories? They've gotta be persuasive, entertaining, and, most importantly, uniquely yours—packed with elements that make people stop and think.

2. Tool of the Week — Gumroad

As a founder or business owner, it's crucial to diversify how you distribute your products. If you need a platform to help sell your papers, courses, or other content pieces, Gumroad is exactly what you're looking for, the solution to monetize their products hassle-free.

With Gumroad, you won't have to set up your own digital storefront or navigate complex payment gateways. Simply create your digital products—whether courses, images, graphics, books, or product licenses—and upload them to the platform to kickstart your sales journey.

The best part? Gumroad only takes a small commission for each product sold through its platform, with a flat 10% fee per sale. No monthly fees or extra charges to worry about—meaning you only pay when you sell, no strings attached.

3. Portfolio Spotlight — Mundá

Mundá is a real estate development located on the coast of Guerrero, Mexico, one of the leading destinations for surfers worldwide. La Saladita, the name of the beach, is home to one of the most innovative projects in the area, developing long-term stay lofts for visitors from all over the world.

The main challenge was to create a coherent brand that respects the environment around it, cares for its future, and, at the same time, seeks to be modern and attractive to surfers around the world.

The result was a natural and organic brand that, along with its graphic style, invites users and inhabitants of the area to be aware of the natural space while at the same time contributing a great aesthetic to the environment. It is a brand that becomes part of the scenery, turning this virgin-isolated area into a place where you can find the services and luxuries you need to connect with nature and modern life.

Want to create, boost, or take your brand further?

4. Q&A/Ask Me Anything

I received a question from last week's newsletter:

Emily: "Talking about obsession as the driving force behind a brand, what's the line between a healthy obsession and a harmful one?"

A healthy obsession fuels your brand—it keeps you focused, constantly pushing boundaries and delivering top-notch stuff. But there's a fine line. When that obsession starts keeping you up all night and draining your energy, that's when you know it's gone too far. It's all about finding that sweet spot where your passion fuels your drive without burning you out.

Ready! You've got your weekly dose of inspiration. Don't forget to pass this newsletter along to someone who might find it helpful.

Oh, and if you're catching the eclipse, remember to protect those peepers and follow the safety guidelines!

Catch you later, José. ⚡️