Rebrands Are a Waste of Money

Rebrands are a waste of money… unless you’re doing it for the right reason.”

Too many companies pull the trigger on a rebrand when what they really need is:

• A better business model

• Sharper positioning

• Clearer messaging

A new logo won’t fix customer confusion.
A fresh color palette won’t improve retention.

Because a good rebrand isn’t a makeover — it’s a strategic reset.

It’s about aligning how you look, sound, and act with where the business is going.
Done right, it builds trust, pricing power, and long-term brand equity.
Done wrong? It’s just expensive decoration.

So before you dive into a rebrand, ask yourself:

→ What real business problem are we solving?
→ Will this make us more recognizable, trusted, or differentiated in our market?

If those answers are crystal clear—and you’re ready to move fast—
I’ve got unexpected room to kick off one new project this month.

Just putting it out there…

JoséPablo.