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- This simple change could transform Your Brand
This simple change could transform Your Brand
Why Your Innovation Strategy needs a rethink.
José Pablo Dominguez
27 May • Reading Time: 5 minutes
I've been thinking about something: the fuel that drives growth is innovation…
Brands struggle to keep innovation alive. They get stuck in routines, repeating the same old formulas. But innovation doesn't happen overnight. It needs an environment that encourages it, a place where bold ideas can grow.
What if the key is embracing the unexpected? Instead of always following the same path, what if we encouraged our marketing teams to challenge the usual way of doing things to explore new possibilities?
1. Branding Insight — Innovation Isn't just about shiny new gadgets.
There's a secret weapon many brands forget about when it comes to igniting the creative fire: their own story!
Think about it. Your brand has a history, a purpose, and maybe even a few battle scars from past marketing campaigns (we've all been there). That journey you've been on? That's a goldmine of potential innovation.
Here's the thing: people connect with stories. So, by sharing your brand's unique narrative, you're not just informing; you're sparking curiosity. You're planting the seed of "what if" in your audience's mind.
For example:
Perhaps your core values have shifted over time. How can you use that evolution to inspire a new product or service?
See? Innovation isn't just about fancy tech. Sometimes, the most groundbreaking ideas come from revisiting your brand's story and seeing it through a new lens.
2. Tool of the Week — Arc
I’ve got to share something that’s totally changed the way I work online: Arc.
Sure, many browsers are out there, but Arc has completely won me over. Its clean, sleek design and built-in features have made me more organized and productive.
Here’s why I love Arc:
Bye-bye messy tabs: The vertical tabs in the sidebar give me a neat and organized view of all my open pages.
No more endless extensions: Arc has built-in tools like a virtual notepad and "boosts" that let me take notes, tweak website appearances, and add features without extra extensions.
Focus on what matters: Arc keeps me focused by cutting out distractions and offering task management features and integration with collaboration tools.
If you’re looking for a web browser that’ll help you be more efficient and productive, give Arc a try. It’s a unique user experience, and I’m sure you’ll love it as much as I do.
3. Portfolio Spotlight — Alma Brava
The project began with the need to create a brand for a high-quality mezcal that could compete in a demanding market, standing out from its competition with a daring and innovative presence but without losing the elegance that represents the quality and tradition of the processes with which mezcal is created.
It was intended to make an elegant and delicate graphic identity, so it was necessary to create a verbal identity in which courage, daring, and pride could be transmitted, reaching the name Alma Brava, which means Brave Soul. An elegant, bold name invites us to pay attention to that piece of our soul that fights to accomplish our dreams without fear of the limitations that may appear along the way.
Made in the heart of Mexico, through a magical, mysterious and traditional process, this brand represents everything that mezcal is: heritage, culture, and tradition, which blends into an attitude of pride and courage that invites you to break your limits, finding in ourselves the essence to face challenges with our Alma Brava.
Ready! You've got your weekly dose of inspiration.