It's time to rebrand? 🧐

Hola 👋🏽

Apologies for sending this out on Thursday instead of Monday. I like to keep to my schedule, but I was working on a resource I’m excited to share with you all: TheBrandAnalysis*, a quick questionnaire I also use with my clients to help them determine if it’s time for a rebrand…

This resource guides you through a series of questions to determine whether your company needs a rebrand. We often see big companies, like Verizon, do complete rebrands almost every ten years, which makes us wonder when the right time for small and medium-sized businesses to consider a rebrand.

I believe no single right moment or specific event signals it’s time for a rebrand. Instead, it’s usually an accumulation of factors. Primarily, it’s when your service or product has evolved enough that it requires better marketing or a refreshed brand image. Your product should always aim to evolve and stay aligned with current innovation trends. Similarly, your brand should innovate and adapt to specific trends. However, be cautious with aesthetic trends as they can sometimes be just momentary fads.

Why Rebrand?

Rebranding is essential when your company has grown, shifted its focus, or needs to better connect with its audience. It helps your company stay relevant and appealing in a constantly changing market. For instance, Verizon’s recent rebrand reflected its expanded services and modernized approach.

What’s Included in the Questionnaire?

•⁠ ⁠Evaluating your current brand’s effectiveness
•⁠ ⁠Assessing market changes and audience needs
•⁠ ⁠Determining if your product/service offerings have evolved
•⁠ ⁠Analyzing competitive positioning
•⁠ ⁠Identifying if your brand aesthetics feel outdated

This questionnaire will help you understand if it’s the right time for your business to rebrand. I invite you to fill it out and see what insights you can gain about your brand’s current standing.

Take the Questionnaire ↓

Thank you for your patience and understanding. I’m looking forward to hearing your thoughts and, if necessary, helping you through your rebranding journey.

Until next time, keep the passion and creativity alive.

José ⚡️

Also, if you’re looking for a branding project, check out my portfolio here. I’m excited to work with new clients as a fractional brand strategist on branding and rebranding.