6 Red Flags Your Brand Sucks... 🚩

Hola!

If your brand isn’t creating demand, building trust, and making you the obvious choice, it’s working against you.

Most of the time, you won’t notice the damage until it’s too late.

Here are six signs it’s time to evolve:

1️⃣ 🚩 You’re in a sea of sameness – If your brand looks and sounds like everyone else, you force customers to choose based on price.

2️⃣ 🚩 Your brand is telling mixed stories – If your messaging changes every other on each platform, campaign, or who’s speaking—or worse, if it doesn’t evoke any reaction at all—you don’t have a brand. This gap it’s costing you trust, engagement, and market position.

3️⃣ 🚩 You look like a startup when you’re not – If your branding still reflects where you were years ago instead of where you are (or where you’re going), you’re underselling your own growth.

4️⃣ 🚩 Your audience changed, but your brand didn’t – If you’re attracting new customers, launching new products, or expanding into new markets, your brand needs to evolve alongside them—or risk becoming irrelevant.

5️⃣ 🚩 People recognize your product, but not your brand – If customers know what you sell but couldn’t describe your brand in a sentence, you have a visibility problem.

6️⃣ 🚩 Your branding was a quick fix, not a long-term strategy – If your brand started as a DIY project or was built without clear positioning, it’s costing you credibility and revenue.

If any of these sound familiar, it’s time to rethink your branding strategy.
A strong brand must multiplies awareness, trust, and sales.

In my last Instagram carousel—which went “kind of viral” (at least by my standards)—I shared the rebrand we did for Pax & Beneficia.

Check it out!

José