Your mediocre branding is costing you sales...

Hey, it’s JoséPablo*

Let me hit you straight:

You’ve been operating for 2, 3, maybe even 5 years.
You’ve got a product. You’ve got clients. You’ve been through the trenches.
You’ve survived what most never do.

But your branding still looks like a high school project…

Your cousin designed your logo.
Your color palette came from Pinterest.
Your website looks like it doesn’t know what it wants to be when it grows up.

And before you say,
“But José, what matters is the product, not how it looks…”

Yes… and no.

Because your brand is speaking to your customer before you even open your mouth.

Branding is a silent salesperson.

People buy with their eyes before they buy with logic.

You want a real example?
Let’s use the classic one":
A bottle of water that costs $2 turns into “glacier-fed, pH-balanced alpine hydration” and suddenly it’s worth $8.

Same water. Different perception.
And perception is reality.

Bad branding isn’t just ugly. It’s expensive.

Yeah. Expensive.

Because that mediocre branding:

• Kills your authority when you try to sell.

• Makes customers question if you're even legit.

• Makes your pricing feel inflated—even when it's under market.

• Doubles the work of your pitch… because your image is doing zero heavy lifting.

And you’re over here thinking:
“I’ll fix the branding once I’m making more sales.”

Spoiler: You won’t make more sales if you don’t fix the branding.

And the worst part?

The market already judged you.

There’s no second first impression.
And if your brand still looks like it was thrown together in 2019 in your living room...

The customer’s thinking:
“If they don’t take themselves seriously, why should I?”

Why founders don’t fix their branding

Let me tell you what no one else is saying:

1. They think branding is an expense, not a multiplier.
   If it doesn’t spit out ROI in 30 days, they skip it.

2. They’re emotionally attached.
   “But my cofounder and I designed this in our first office…”
   Cool. Frame it. Hang it on the wall. But don’t let it lead your business.

3. They’re afraid of looking too polished.
   Like being professional is some kind of crime.
   They don’t want to seem bigger than they are.
   But they’re totally fine looking less prepared than they actually are.

Branding is not a luxury. It’s leverage.

Good branding doesn’t just look better.

It makes your message land easier.
It makes your price feel more justified.
It makes your business feel 10x more trustworthy.

And when people trust you faster, they buy faster.

It’s that simple.

If you’ve been selling with duct-tape branding…

…you’ve been selling with the parking brake on.
…you’ve been losing deals you didn’t even know you could’ve closed.
…and worst of all: you’ve been sabotaging your next level.

Because that scrappy, DIY look?

It got you here.
It won’t get you there.

And deep down—you know it.

You want to scale?
Start looking like someone who already has.

This isn’t about faking it.
This is about aligning your image with your ambition.

If that means burning the old logo to the ground and rebuilding from scratch—so be it.

You’ve got a story.
Now build a brand that’s worthy of telling it.

See you soon!
–JoséPablo*
Work with me.