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- You've probably been there and didn't even realize it.
You've probably been there and didn't even realize it.
What's the Uncanny Valley?
José Pablo Dominguez
06 May • Reading Time: 5 minutes
Hola 👋🏽⚡️
How's your week starting off? I hope you're feeling energized!
I've been thinking that you receive this newsletter every week, but I don't know much about you. I'd like to know what concerns you have about your brand or what questions are on your mind because there are many along the way. Set aside 30 minutes on your calendar, and let's chat about something we're both passionate about: How to position your brand.
Let's dive into this week's newsletter.
1. Branding Insight — The Uncanny Valley
Ever heard of something called "The Uncanny Valley"? It's this weird feeling we get when we see AI-made images that try to look too much like real people. We humans are pretty good at spotting what's genuine and what's not, most of the time at least.
So, here's the deal: Brands go through their own version of the Uncanny Valley, especially when they're trying to connect with their audience. Lots of companies try really hard to make that connection (I bet you do too, right?), but there's this thin line they can easily cross that messes with how authentic and relatable they seem.
My advice? Pay attention to the little things, take it easy, and don't stress about making everything picture-perfect. Just be real, make mistakes, and learn from them. Your audience wants to connect with brands that feel genuine, not like they're putting on a show.
Oh, and speaking of authentic brands, ever checked out Jaquemus? You might find it interesting.
1. Tool of the Week — Formberry
Have you ever messed around with TypeForm or SurveyMonkey? They can be pricey. Well, check out Formberry. It's a great alternative, super functional, and won't drain your wallet. Plus, there's a free version that's pretty solid.
I've tried it out a few times, and it's been smooth sailing. Give it a shot!
3. Portfolio Spotlight - Sexto Abismo
Sexto Abismo presents itself as the Gin of Mexico, created to make a gin of the highest quality and designed to be an alcoholic beverage that is easy to use when it comes to mixing and creating new, surreal drinks. This product is inspired by the surrealist spaces that can be found at Huasteca Potosina and the unimaginable worlds that exist all along Mexico.
The challenge was to create an identity from scratch to find elements of surrealism that were relevant to the brand; in that way, a unique and memorable concept was reached. With Mexican surrealism being full of elements, it was really difficult to create storytelling that is as important as the product itself, creating a product that is different and unique in all ways.
The result is a solid brand, with formal colors and luxury finishes to position the brand as one of the best gins in the world, an active product in the markets and luxury hospitality spaces. When you drink Sexto Abismo, you involve yourself in a story as a full experience. You leave behind reality, enter Mexican surrealism, and share that space with friends and family through drinks and fun. Sexto Abismo is an elegant brand in a graphic and storytelling way, but it is also present in the great quality of its products.
Thank you for reaching the end of this newsletter. See you next Monday?